Blog

In September, I had the opportunity to attend the Digital Marketing World Forum in New York City, and I came away with a wealth of insights. One of the key conversations I had during the event centered around Meta Ads, and the analogy I heard for how they work is

Labor Day is behind us, and the holidays are just around the corner. With an election year approaching, ad space is about to get more competitive than ever. Consumers will be bombarded with election-related content, making it critical to plan your end-of-year campaigns early. This is your chance to secure

We at 4th Line Marketing are excited to share some great news—our team has been highlighted in Voyage Michigan’s “Rising Stars” series! This feature is a wonderful recognition of the work we’ve done and the journey we’ve been on as a growing digital marketing agency. The article shines a light

When you’re running a business that’s pulling in $500,000 a year, the million-dollar mark can seem like a distant summit. But what if I told you that the path from here to there isn’t as steep as it seems? The secret lies in how you approach digital marketing. It’s not

In today’s digital age, maintaining an online presence isn’t just an added bonus for businesses—it’s a necessity. The numbers show that small businesses investing in digital marketing are reaping considerable benefits, from increased revenue to more efficient customer acquisition. On the flip side, those that are lagging behind in digital

Measuring the success of your digital marketing efforts can be a challenging task, but it is essential in order to understand what strategies are working and which ones need to be improved. There are several key metrics that you should focus on when assessing the effectiveness of your digital marketing