PPC Services
Let Your Business Be Found Through Pay Per Click Advertising
Google Ads Management Service
Welcome to 4th Line Marketing, your trusted partner for unparalleled Google Ads management services. Recognized by Google as a top 3% performer, we have distinguished ourselves on the global platform through the superior quality of our campaigns and the considerable budget volume that we manage. This high accolade secures us unique access to special tools and support, giving us an edge over other Google Ads management companies.
Our seasoned team, highly skilled in running efficient and productive Google Ads campaigns, prioritizes the bottom line. We optimize Google Ads campaigns to guarantee a maximum return on your advertising investment.
Google-Certified Ads Management Team
Our campaign creation and management strictly adhere to Google Ads standards and best practices. We take pride in our Google-certified Ads management team, enabling us to leverage our direct relationship with Google. This collaboration includes on-demand assistance from Google representatives, making sure we stay ahead of the curve with the latest Google Ads advances. This partnership ensures your campaign performance benefits from prompt responses from Google and first-hand insights.
Our team boasts a unique blend of engineers and marketing professionals, providing a broad skill set that handles both technical data analysis and effective consumer communications.
1) Technical Capabilities
We bring a profound understanding of the optimization process, utilizing Google Ads and Analytics data to enhance ROI. We tap into all necessary Google Ads resources, including bid optimization, mobile vs. PC optimization, time of day and week considerations, geo-targeting, ad performance, ad delivery strategy, and other crucial metrics. We extract Key Performance Indicators (KPIs) and other data to drive ongoing performance improvements and enrich campaign reports and meetings.
2) Consumer Communications
Our seasoned marketing experts specialize in identifying target keywords inclined to generate sales. They masterfully craft and test high-performance ads, creating compelling ad and keyword content designed to captivate consumers and maximize Click-Through Rates and Sales.
A Tailored Google Ads Management Process
Our process begins with interviewing you and reviewing your website to gain a comprehensive understanding of your industry, interests, and objectives. Armed with this knowledge, we construct a tailored Google Ads campaign. Once the campaign is live and we start receiving performance data, our team relentlessly works on the data to optimize the campaign and maximize your ROI.
Unlike many Google Ads management companies that rely on automation, we manually manage Google Ads. Our professionals dive directly into the Google Ads accounts, making informed decisions, detecting trends, testing, interpreting data, and working in collaboration with Google.
Automation can breed complacency, which is why we believe in human touch. We stand by the belief that humans outperform software when it comes to managing Google Ads. This approach guarantees a superior performance level, reduced mistakes, and improved communications, leading to an unbeatable advertising campaign that serves your business goals.
Choose 4th Line Marketing as your Google Ads management partner and experience the power of exceptional performance and ROI.
PPC Services
Enterprise services for local business budgets
- Custom for Every Client
- Monthly Reports & Updates
- Current Account Optimization
- Configuring Campaigns
- Ad Groups
- Creating Ads
- Keyword Research
- Adding Keywords
- Location Targeting
- Delivery Schedules
- Mobile vs Desktop Adjustments
- Conversion Tracking
- ROI Reporting
- Negative Keyword Lists
- Adjust Bids
- Replace Low Performance Ads
- Adjust Bids: Time and Day Ads Displayed
- Adjusting Bids: Desktop, Mobile, Tablet
- Adjusting Bids: Geotargeting
- PPC Consulting
- Custom for Every Client
- Monthly Reports & Updates
- Current Account Optimization
- Configuring Campaigns
- Ad Groups
- Creating Ads
- Keyword Research
- Adding Keywords
- Location Targeting
- Delivery Schedules
- Mobile vs Desktop Adjustments
- Conversion Tracking
- ROI Reporting
- Negative Keyword Lists
- Adjust Bids
- Replace Low Performance Ads
- Adjust Bids: Time and Day Ads Displayed
- Adjusting Bids: Desktop, Mobile, Tablet
- Adjusting Bids: Geotargeting
- PPC Consulting
- Custom for Every Client
- Monthly Reports & Updates
- Current Account Optimization
- Configuring Campaigns
- Product Optimization
- Ad Groups
- Creating Ads
- Keyword Research
- Location Targeting
- Delivery Schedules
- Mobile vs Desktop Adjustments
- Conversion Tracking
- ROI Reporting
- Negative Keyword Lists
- Adjust Bids
- Replace Low Performance Ads
- Adjust Bids: Time and Day Ads Displayed
- Adjusting Bids: Desktop, Mobile, Tablet
- Adjusting Bids: Geotargeting
- PPC Consulting
How we do Google Pay Per Click
Navigating the complex landscape of Google Ads demands a profound blend of experience and technical prowess. At our company, we adopt an all-encompassing strategy to Google Ads management, honing every facet to guarantee top-tier performance. Then, we maintain vigilant oversight of the campaign to promptly spot and rectify any performance discrepancies, ensuring continuous fine-tuning.
Comprehensive Google Ads Campaign Setup
Our initial account setup includes a variety of vital steps. We configure the campaign settings, assemble AdGroups, craft engaging ads, conduct meticulous keyword research and incorporate those keywords. We set location targeting, delivery schedules, and fine-tune mobile vs. PC parameters. These fundamental building blocks establish the groundwork for your campaign’s launch and the generation of clicks.
Google Ads Conversion Tracking
We install the Google Ads conversion tracking code, a critical instrument that furnishes the data essential to optimize Google Ads and calculate an accurate advertising ROI.
Negative Keyword List Creation
We curate a negative keyword list to ensure that no inappropriate keywords sully your campaign.
Search Phrase Addition and Adjustments
We proactively add new search phrases, always informed by the successes and non-successes of the current campaign.
Bid Adjustments
We adapt bids based on the time of day, day of the week, and the type of device used—PC, Mobile, or Tablet. Geotargeting also influences our bid adjustments, allowing us to target specific zip codes, cities, states, or countries.
Keyword Bid and Ad Adjustments
Each individual keyword’s performance guides our keyword bid adjustments. Similarly, we adjust ads based on the individual performance of each ad, replacing underperforming ones with new versions that mirror the style of high-performing ads.
Regular Google Ads Campaign Reports
Expect a thorough monthly Google Ads campaign report that illuminates your campaign’s performance.
Transparency and Collaboration
We stand by a transparent approach to campaign management. We harbor no secrets and delight in sharing our expertise and strategies with our clients. Moreover, we empower our clients with direct access to the Google Ads campaign. While we manage the campaign on their behalf, our clients retain full account ownership. We believe in the value of engaging with our clients to explore new ideas, strive towards new goals, and benefit from their in-depth industry knowledge.
Live Transparent Reporting
Have questions?
Don’t hesitate to reach out for us with any of your questions. We have digital marketing specialists available to evaluate your business needs.