Marketing for Home Improvement

Trade businesses perform valuable services such as locksmithing, carpentry, electricity, construction work, and more. In the past, merchants could simply rely on word of mouth to attract new customers and maintain a stable business flow. In today’s world, competition is everywhere.

The most successful tradesmen today are those who know how to sell their services online. Just having a website doesn’t cut. This means that you have a great, optimized website as well as great content that will top Google search results when you do relevant searches. However, achieving this goal can be very difficult and time-consuming without deep knowledge of SEO.

Fortunately, 4th Line Marketing has expertise in SEO targeting for trade businesses. We know what these professionals need to reach a larger audience, reach more leads, and build positive online awareness and reputation. With our help, you can easily achieve the best results.

OPTIMIZE YOUR WEBSITE

Every type of company needs a quality website. This website should contain optimized content and should be easy to find for people, especially locals when looking for relevant services. 

If you don’t have a website yet, we can help you create and run your website. And that way, you can ensure that it is professionally optimized to improve your search engine rankings. Here are some ways that can help you increase your site’s ranking. 

•  Decrease load time 
•  Increase backlinks 
•  Optimize Images 
•  Making regular updates 
•  And more!

OFFER QUALITY TRADE CONTENT

When it comes to SEO for home improvement services, low-quality or substandard content is a common problem. No matter how well designed a website is, if the content it contains is weak or nonexistent, it will be difficult to rank high in search engine results and generate leads.

Google wants to direct search engines to useful content, so you need to upload it to your site. We have a team of skilled and experienced writers to create optimized content for everything from your homepage to social media pages and blogs. The right content not only attracts traffic, but also makes you an authority in your field, and makes your organization more stable and trustworthy to potential customers.

BECOME A REAL COMPETITOR

SEO for carpenters, SEO for electricians, and SEO for general traders are very competitive. This is because most companies want to rank with the same keywords as all their competitors. Also, most similar businesses offer the same services as their competitors. Therefore, customers often choose the service they find first. 

Standing out from the competition can be difficult as everyone at strives to be number one. However, with the help and guidance of experts, you can get your competitor’s clients to come to your door. We know how to identify your top competitors, study their SEO strategies, and use our knowledge to differentiate your business from the competition and ultimately outperform them.