Programmatic Advertising
SEO, PPC, Social Media and Web Design Experts
Harness the power of real-time bidding and advanced targeting to maximize your advertising effectiveness.
Performance Indicators
Measure success with precision. Our programmatic advertising platform ensures you can track and enhance your campaigns across various metrics:
- Reach & Frequency
- Brand Lift
- Video Completion Rates
- Viewable Impressions
- Website Visits
- Sales and Transactions
- Lead Generation
- In-Store Visits
- Sales Lift
How We Do It
CTV
Mobile
Video
Audio
Display
Native
Social
How We Measure Results
Inventory Options:
- VCR (Video Completion Rate)
- Foot Traffic Visits
- Site/Page Visits
- Brand/Sales Lift Studies
Measurement Options:
- CPA (Cost Per Action)
- CPL (Cost Per Lead)
- CTR (Click Through Rate)
- ROAS (Return on Ad Spend)
- CPV (Cost Per Visit)
- CPC (Cost Per Click)
Display Ad Examples
Benefits
- Description: Programmatic advertising leverages advanced algorithms and real-time data to target audiences more precisely than traditional advertising methods. Advertisers can use demographic, geographic, behavioral, and contextual data to reach specific segments of consumers.
- Impact: This results in higher engagement rates, as ads are more relevant to the individuals who see them.
- Description: Automation in programmatic advertising reduces the need for manual operations in the ad buying process, enabling campaigns to be launched quickly and managed in real time.
- Impact: Advertisers can adjust their strategies on the fly based on immediate data on ad performance, optimizing their campaigns dynamically to improve results.
- Description: With real-time bidding (RTB), advertisers can set the maximum price they are willing to pay for ad impressions that meet their criteria, ensuring they only pay for ads that are delivered to their target audience.
- Impact: This can significantly reduce wasted ad spend and improve the overall ROI of advertising budgets.
- Description: Programmatic platforms provide detailed insights into campaign performance, including metrics like reach, impressions, clicks, conversions, and more.
- Impact: Advertisers gain a deeper understanding of how their ads are performing, which aids in making data-driven decisions to refine marketing strategies.
- Description: Programmatic advertising platforms offer visibility into where ads are being placed and how much is being spent on each ad placement.
- Impact: This transparency helps advertisers avoid ad fraud, ensures brand safety, and provides clarity on spending.
- Description: Programmatic technology supports multiple ad formats and channels including display, mobile, video, audio, and social media.
- Impact: Advertisers can manage unified campaigns across various platforms from a single interface, enhancing the consistency and reach of messaging.
Who It's For
Why Suitable: They benefit greatly from the ability to target specific types of consumers based on previous online behaviors, such as past purchases or viewed products, and can directly measure the impact of advertising on sales.
Why Suitable: Local targeting capabilities make programmatic advertising ideal for businesses such as restaurants, gyms, and local service providers looking to reach consumers in specific geographic areas.
Why Suitable: Those looking to build brand awareness can utilize programmatic for its extensive reach and ability to place ads in premium, high-visibility spots across the web.
- Why Suitable: The ability to target ads based on user interests and recent browsing behavior related to event types (concerts, sports, etc.) makes programmatic a powerful tool for promoting events.
Have questions?
Don’t hesitate to reach out for us with any of your questions. We have digital marketing specialists available to evaluate your business needs.