In September, I had the opportunity to attend the Digital Marketing World Forum in New York City, and I came away with a wealth of insights. One of the key conversations I had during the event centered around Meta Ads, and the analogy I heard for how they work is still one of the best …
Meta Ads and Fishing with a Cast Net: Reflections from the Digital Marketing World Forum Read More »
Labor Day is behind us, and the holidays are just around the corner. With an election year approaching, ad space is about to get more competitive than ever. Consumers will be bombarded with election-related content, making it critical to plan your end-of-year campaigns early. This is your chance to secure prime ad placements and optimize …
Get Ahead This Holiday Season: Plan Your Q4 Campaigns Now! Read More »
We at 4th Line Marketing are excited to share some great news—our team has been highlighted in Voyage Michigan’s “Rising Stars” series! This feature is a wonderful recognition of the work we’ve done and the journey we’ve been on as a growing digital marketing agency. The article shines a light on Kevin Entmaa, our founder, …
Celebrating Our Feature in Voyage Michigan’s “Rising Stars” Read More »
When you’re running a business that’s pulling in $500,000 a year, the million-dollar mark can seem like a distant summit. But what if I told you that the path from here to there isn’t as steep as it seems? The secret lies in how you approach digital marketing. It’s not just about spending more; it’s …
Doubling Down on Digital: Your Blueprint from $500K to $1 Million Read More »
In today’s digital age, maintaining an online presence isn’t just an added bonus for businesses—it’s a necessity. The numbers show that small businesses investing in digital marketing are reaping considerable benefits, from increased revenue to more efficient customer acquisition. On the flip side, those that are lagging behind in digital adoption face multiple challenges. Here’s …
Measuring the success of your digital marketing efforts can be a challenging task, but it is essential in order to understand what strategies are working and which ones need to be improved. There are several key metrics that you should focus on when assessing the effectiveness of your digital marketing campaigns. By regularly monitoring these …
How to Measure the Success of your Digital Marketing Campaign Read More »
Creating a budget-friendly digital marketing plan is essential for small business owners who want to reach more customers and increase their revenue. Here are some tips for creating a cost-effective plan that still gets results: With these budget-friendly digital marketing strategies in place, you can reach more customers and grow your business. If you need …
Small businesses often have limited resources when it comes to marketing and advertising, but that doesn’t mean they can’t compete with larger companies. By leveraging digital marketing strategies, small businesses can effectively reach their target audience and grow their customer base. Here are five digital marketing strategies that small businesses can use to get the …
5 Digital Marketing Strategies for Small Businesses Read More »